Multi-color or 3D logos are not bad, it’s just not where you start. A well designed logo, one that works in solid black, can always be embellished. The reverse is often not true.
Any part that does fit with the other parts is wayward. It may also create the wrong mood for the company.
In both the print and the digital world, tiny elements or fine lines cause real problems in logos.
People think that constraints limit creativity. The truth is that real creativity only flourishes with constraints.
Planar shapes represent shadows with solid shapes. Silhouettes show an overall contour with solid shapes. Both techniques can make good logos.
With every client there may be unique letter combinations together with their corporate activity, ideals or name that can allow a truly great identity.
- FInal Word
- Working at Creativity
- Responsive Websites, Avatars and Favicons
- Learning from the Past
- Correction at a Cost
- Famous Fails
- Good Trends in 21st Century Identity Design
- Deadly Sin of Logo Design #7 Fixed: Omitting Thin Lines or Tiny Shapes
- Deadly Sin of Logo Design #6 Fixed: Making More Refined Shapes
- Deadly Sin of Logo Design #5 Fixed: Having No Overlapping Elements