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Famous Fails in Recent Branding History

Famous Fails

Ignorance of immutable laws gives no immunity to the consequences of breaking them. Three world-class failed logos show us how true this is.

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Correction at a cost

Correction at a Cost

These three rebrandings cost a lot, but this was not wasted money. The money spent on the previous flawed identities, designed contrary to the Core Principles, was the wasted money.

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