Without a certain amount of mass, neither logos nor signatures are easily read and are much less effective.
Every color has a value. To ignore this is to forfeit logo legibility, which should be an identity’s primary quality.
Badges usually suffer from lack of legibility by stuffing the text inside a shape. Other identities project a mood at odds with what it should be.
Overlapping elements always make an identity harder to read. It is counter-productive. Some designers are starting to get this.
Refining shapes can help simplify an identity, which can improve its legibility.
Thin lines and tiny elements fill in, are not as legible at a distance or don’t reproduce well in pixels. They must be avoided.
- FInal Word
- Working at Creativity
- Responsive Websites, Avatars and Favicons
- Learning from the Past
- Correction at a Cost
- Famous Fails
- Good Trends in 21st Century Identity Design
- Deadly Sin of Logo Design #7 Fixed: Omitting Thin Lines or Tiny Shapes
- Deadly Sin of Logo Design #6 Fixed: Making More Refined Shapes
- Deadly Sin of Logo Design #5 Fixed: Having No Overlapping Elements