Michael is a designer, a teacher and trainer and the author of “Logo Design Theory: How Branding design Really Works.” He has designed identities in all areas of branding: commercial, government, institutional, product and retail.
He taught graphic design and illustration for twenty-five years at St. Lawrence College and is now Professor Emeritus. He is also RGD Emeritus (Registered Graphic Designers of Ontario).
There are some who say, “Those that can, do, and those who can’t, teach.” That may apply to some teachers. (You can judge for yourself with Michael’s Branding Portfolio below.) But there is also another old saying, “The teacher learns more than the students.”