Michael Shumate talking about famous fails in branding design
Michael Shumate giving his PrimaDonna or Professional Presentation

No solution fits all needs. Pick and choose the services that make sense for your situation

Train Design School Faculty

Michael Shumate as a guest seminar teacher

Design Faculty Seminar

I teach design faculty the Core Principles
of Branding Design so that they can teach logo design that lasts forever. Seminars of 1-3 days

Teaching Resources Library

Adopt Logo Design Theory for your classes
to get resource library
of PowerPoints, Project Sheets, Handouts, Sample Evaluation Forms and more.

Train Design Studios

Michael Shumate conducts an in-house seminar

Design Studio Seminar

I give your graphic design staff a concentrated course on the core principles of branding design
for 1-3 days.

Michael Shumate facilitating the design of a new identity

Workshop a New Corporate Identity

I work with your designers to develop
a new corporate identity design
for presentation to management or client.

Consult on Rebranding Project

Virtual-Mentor Your Design Staff

I consult with your staff throughout the implementation of a new corporate identity
as long as is needed.

Michael Shumate designs a new company identity, your staff implements it

I Design, Your Staff Implements

I design your new identity
and virtual-mentor your staff throughout its implementation as long as is needed.

My Mission is to spread the knowledge

of the Core Principles of Logo Design Theory

throughout the design industry, any way I can.