Evolution of Some High Profile Logos
When seeing the progress of these identities, several key qualities are shared in common, even though their specific designs are different.
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Evolution of Some High Profile Logos
A Brief Overview of Branding History
Branding design is not just a modern pursuit; it has been practiced from the dawn of civilization.
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A Brief Overview of Branding History
The Doctrine of Coincide or Contrast
One of the most versatile principles in graphic design that can help you out of all sorts of problems.
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The Doctrine of Coincide or Contrast
When Close Enough Isn’t Close Enough
Why you don't just go with what your computer monitor shows you?
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When Close Enough Isn’t Close Enough
Color and Contrast
Contrast issues that are grounded in color: Vanishing type, Vibrating type, Busy backgrounds and widely varying backgrounds.
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Color and Contrast
When to Reverse and When to Surprint
When do I put light type over dark backgrounds and dark type over light backgrounds. It's not at the 50% mark.
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When to Reverse and When to Surprint
Form Follows Function
Does form follow function and what does that mean for finding new an different solutions?
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Form Follows Function
Legibility and Contrast
Hue, Saturation and Value define colors; learn which one matters most for contrast and its relationship to legibility. How to assure good contrast.
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Legibility and Contrast
Basic Principles of Design
Learn about the simplicity of design, that computers don't design for you, avoiding BYC design and JTBD design.
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Basic Principles of Design
What is the Purpose of Graphic Design?
Clear thinking can help rid us of misconceptions about what graphic design is for.
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What is the Purpose of Graphic Design?