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Seven Deadly Sins of Logo Design

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If you take away all of the Seven Deadly Sins of Logo Design, What’s Left?

If you take away all of the Seven Deadly Sins of Logo Design, What’s Left?

  • Post author:admin
  • Post published:January 28, 2020
  • Post category:Seven Deadly Sins of Logo Design
  • Post comments:0 Comments

People think that constraints limit creativity. The truth is that real creativity only flourishes with constraints.

Continue Reading If you take away all of the Seven Deadly Sins of Logo Design, What’s Left?
Deadly Sin of Logo Design #7:  Tiny Elements, Thin Lines

Deadly Sin of Logo Design #7: Tiny Elements, Thin Lines

  • Post author:admin
  • Post published:January 28, 2020
  • Post category:Seven Deadly Sins of Logo Design/Uncategorized
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In both the print and the digital world, tiny elements or fine lines cause real problems in logos.

Continue Reading Deadly Sin of Logo Design #7: Tiny Elements, Thin Lines
Deadly Sin of Logo Design #6:  Unrefined Shapes

Deadly Sin of Logo Design #6: Unrefined Shapes

  • Post author:admin
  • Post published:January 27, 2020
  • Post category:Seven Deadly Sins of Logo Design
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The word "design" implies care in rendering. There is no place for sloppy work in identity design.

Continue Reading Deadly Sin of Logo Design #6: Unrefined Shapes
Deadly Sin of Logo Design #5: Overlapped Elements

Deadly Sin of Logo Design #5: Overlapped Elements

  • Post author:admin
  • Post published:January 27, 2020
  • Post category:Seven Deadly Sins of Logo Design
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Overlapped elements was common more than a hundred years ago but those companies figured out that it reduced legibility. It still does.

Continue Reading Deadly Sin of Logo Design #5: Overlapped Elements
Deadly Sin of Logo Design #4:  Wayward Parts  (Parts Out of Harmony)

Deadly Sin of Logo Design #4: Wayward Parts (Parts Out of Harmony)

  • Post author:admin
  • Post published:January 22, 2020
  • Post category:Seven Deadly Sins of Logo Design
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Any part that does fit with the other parts is wayward. It may also create the wrong mood for the company.

Continue Reading Deadly Sin of Logo Design #4: Wayward Parts (Parts Out of Harmony)
Deadly Sin of Logo Design #3:  Obscure Contrast

Deadly Sin of Logo Design #3: Obscure Contrast

  • Post author:admin
  • Post published:January 21, 2020
  • Post category:Seven Deadly Sins of Logo Design
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It doesn't matter what you've designed if it can not be seen. Contrast is a physical reality rooted in value.

Continue Reading Deadly Sin of Logo Design #3: Obscure Contrast
Deadly Sin of Logo Design #2: Lack of Mass

Deadly Sin of Logo Design #2: Lack of Mass

  • Post author:admin
  • Post published:January 18, 2020
  • Post category:Seven Deadly Sins of Logo Design
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Lack of mass will make a logo harder to see, especially at small sizes or at a distance, while those with good mass are easier to see.

Continue Reading Deadly Sin of Logo Design #2: Lack of Mass
Deadly Sin of Logo Design #1:  Can’t Work In Solid Black

Deadly Sin of Logo Design #1: Can’t Work In Solid Black

  • Post author:admin
  • Post published:January 18, 2020
  • Post category:Seven Deadly Sins of Logo Design
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Multi-color or 3D logos are not bad, it's just not where you start. A well designed logo, one that works in solid black, can always be embellished. The reverse is often not true.

Continue Reading Deadly Sin of Logo Design #1: Can’t Work In Solid Black
The Seven Deadly SIns of Logo Design: Blowout

The Seven Deadly SIns of Logo Design: Blowout

  • Post author:admin
  • Post published:January 18, 2020
  • Post category:Seven Deadly Sins of Logo Design
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How many holes does it take to ruin a balloon? Only one. How many deadly sins does it take to ruin a logo? Only one.

Continue Reading The Seven Deadly SIns of Logo Design: Blowout

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