Evolution of Some High Profile Logos
When seeing the progress of these identities, several key qualities are shared in common, even though their specific designs are different.
A Brief Overview of Branding History
Branding design is not just a modern pursuit; it has been practiced from the dawn of civilization.
The Doctrine of Coincide or Contrast
One of the most versatile principles in graphic design that can help you out of all sorts of problems.
When Close Enough Isn’t Close Enough
Why you don't just go with what your computer monitor shows you?
Color and Contrast
Contrast issues that are grounded in color: Vanishing type, Vibrating type, Busy backgrounds and widely varying backgrounds.
When to Reverse and When to Surprint
When do I put light type over dark backgrounds and dark type over light backgrounds. It's not at the 50% mark.
Form Follows Function
Does form follow function and what does that mean for finding new an different solutions?
Legibility and Contrast
Hue, Saturation and Value define colors; learn which one matters most for contrast and its relationship to legibility. How to assure good contrast.
Basic Principles of Design
Learn about the simplicity of design, that computers don't design for you, avoiding BYC design and JTBD design.
What is the Purpose of Graphic Design?
Clear thinking can help rid us of misconceptions about what graphic design is for.