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Monthly Archives: January 2020

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Deadly Sin of Logo Design #3: Obscure Contrast

  • Post author:admin
  • Post published:January 21, 2020
  • Post category:Seven Deadly Sins of Logo Design
  • Post comments:0 Comments

It doesn't matter what you've designed if it can not be seen. Contrast is a physical reality rooted in value.

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Deadly Sin of Logo Design #2: Lack of Mass

  • Post author:admin
  • Post published:January 18, 2020
  • Post category:Seven Deadly Sins of Logo Design
  • Post comments:0 Comments

Lack of mass will make a logo harder to see, especially at small sizes or at a distance, while those with good mass are easier to see.

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Deadly Sin of Logo Design #1: Can’t Work In Solid Black

  • Post author:admin
  • Post published:January 18, 2020
  • Post category:Seven Deadly Sins of Logo Design
  • Post comments:0 Comments

Multi-color or 3D logos are not bad, it's just not where you start. A well designed logo, one that works in solid black, can always be embellished. The reverse is often not true.

Continue ReadingDeadly Sin of Logo Design #1: Can’t Work In Solid Black

The Seven Deadly SIns of Logo Design: Blowout

  • Post author:admin
  • Post published:January 18, 2020
  • Post category:Seven Deadly Sins of Logo Design
  • Post comments:0 Comments

How many holes does it take to ruin a balloon? Only one. How many deadly sins does it take to ruin a logo? Only one.

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Branding Design: Self-Brainstorming

  • Post author:admin
  • Post published:January 9, 2020
  • Post category:Generating Concepts/Uncategorized
  • Post comments:0 Comments

A technique for generating more and better branding concepts using your whole brain and the knowledge of the four kinds of concepts with the three kinds of components.

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Branding Design: Knowing Your Client

  • Post author:admin
  • Post published:January 9, 2020
  • Post category:Generating Concepts
  • Post comments:0 Comments

Excellent work can only be done when truly understanding the client's real needs. Through this exercise and with the client, a clear picture can emerge.

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Branding Concepts: Abstract

  • Post author:admin
  • Post published:January 8, 2020
  • Post category:Generating Concepts
  • Post comments:0 Comments

Of all the millions of logos that exist there are only four different kinds of concepts. The fourth kind of concept is abstract.

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Branding Concepts: Corporate Name

  • Post author:admin
  • Post published:January 8, 2020
  • Post category:Generating Concepts
  • Post comments:0 Comments

Of all the millions of logos that exist there are only four different kinds of concepts. The third kind of concept is corporate name.

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Branding Concepts: Corporate Ideals

  • Post author:admin
  • Post published:January 8, 2020
  • Post category:Generating Concepts
  • Post comments:0 Comments

Of all the millions of logos that exist there are only four different kinds of concepts. The second kind of concept is corporate ideals.

Continue ReadingBranding Concepts: Corporate Ideals

Branding Concepts: Corporate Activity

  • Post author:admin
  • Post published:January 8, 2020
  • Post category:Generating Concepts
  • Post comments:0 Comments

Of all the millions of logos that exist there are only four different kinds of concepts. The first kind of concept is corporate activity.

Continue ReadingBranding Concepts: Corporate Activity
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