Deadly Sin of Logo Design #3: Obscure Contrast
It doesn't matter what you've designed if it can not be seen. Contrast is a physical reality rooted in value.
Deadly Sin of Logo Design #2: Lack of Mass
Lack of mass will make a logo harder to see, especially at small sizes or at a distance, while those with good mass are easier to see.
Deadly Sin of Logo Design #1: Can’t Work In Solid Black
Multi-color or 3D logos are not bad, it's just not where you start. A well designed logo, one that works in solid black, can always be embellished. The reverse is often not true.
The Seven Deadly SIns of Logo Design: Blowout
How many holes does it take to ruin a balloon? Only one. How many deadly sins does it take to ruin a logo? Only one.
Branding Design: Self-Brainstorming
A technique for generating more and better branding concepts using your whole brain and the knowledge of the four kinds of concepts with the three kinds of components.
Branding Design: Knowing Your Client
Excellent work can only be done when truly understanding the client's real needs. Through this exercise and with the client, a clear picture can emerge.
Branding Concepts: Abstract
Of all the millions of logos that exist there are only four different kinds of concepts. The fourth kind of concept is abstract.
Branding Concepts: Corporate Name
Of all the millions of logos that exist there are only four different kinds of concepts. The third kind of concept is corporate name.
Branding Concepts: Corporate Ideals
Of all the millions of logos that exist there are only four different kinds of concepts. The second kind of concept is corporate ideals.
Branding Concepts: Corporate Activity
Of all the millions of logos that exist there are only four different kinds of concepts. The first kind of concept is corporate activity.