Branding Concepts: Abstract
Of all the millions of logos that exist there are only four different kinds of concepts. The fourth kind of concept is abstract.
Branding Concepts: Corporate Name
Of all the millions of logos that exist there are only four different kinds of concepts. The third kind of concept is corporate name.
Branding Concepts: Corporate Ideals
Of all the millions of logos that exist there are only four different kinds of concepts. The second kind of concept is corporate ideals.
Branding Concepts: Corporate Activity
Of all the millions of logos that exist there are only four different kinds of concepts. The first kind of concept is corporate activity.
Corporate Identity Components
Before generating brand design concepts, it is wise to recognize the different identity components that can be used in branding design.
Corporate Identities from Big Brand Agencies and Studios
Even logos of famous branding companies must conform to the core principles or their logos will not work and will need to be replaced.
Great Logo Designers of the Last Century
Some designers have instinctively understood how to design identities that last. Those that have lasted the longest conform to the Core Principles of identity design.