Deadly Sin of Logo Design #7: Tiny Elements, Thin Lines
In both the print and the digital world, tiny elements or fine lines cause real problems in logos.
Deadly Sin of Logo Design #6: Unrefined Shapes
The word "design" implies care in rendering. There is no place for sloppy work in identity design.
Deadly Sin of Logo Design #5: Overlapped Elements
Overlapped elements was common more than a hundred years ago but those companies figured out that it reduced legibility. It still does.
Deadly Sin of Logo Design #4: Wayward Parts (Parts Out of Harmony)
Any part that does fit with the other parts is wayward. It may also create the wrong mood for the company.
Deadly Sin of Logo Design #3: Obscure Contrast
It doesn't matter what you've designed if it can not be seen. Contrast is a physical reality rooted in value.
Deadly Sin of Logo Design #2: Lack of Mass
Lack of mass will make a logo harder to see, especially at small sizes or at a distance, while those with good mass are easier to see.
Deadly Sin of Logo Design #1: Can’t Work In Solid Black
Multi-color or 3D logos are not bad, it's just not where you start. A well designed logo, one that works in solid black, can always be embellished. The reverse is often not true.
The Seven Deadly SIns of Logo Design: Blowout
How many holes does it take to ruin a balloon? Only one. How many deadly sins does it take to ruin a logo? Only one.
Branding Design: Self-Brainstorming
A technique for generating more and better branding concepts using your whole brain and the knowledge of the four kinds of concepts with the three kinds of components.
Branding Design: Knowing Your Client
Excellent work can only be done when truly understanding the client's real needs. Through this exercise and with the client, a clear picture can emerge.