FInal Word
These principles work. Designers all over the world are feeling their way towards them. It doesn't have to be hit and miss.
Working at Creativity
You can learn to be more creative. Here's a proven method based on the lives of some of the world's most creative people.
Responsive Websites, Avatars and Favicons
"Less is More" was never so true as in designing avatars for social media and favicons.
Learning from the Past
Looking at some long-lasting logos reenforces that logos do not need to be changed on a regular basis.
Correction at a Cost
These three rebrandings cost a lot, but this was not wasted money. The money spent on the previous flawed identities, designed contrary to the Core Principles, was the wasted money.
Famous Fails
Ignorance of immutable laws gives no immunity to the consequences of breaking them. Three world-class failed logos show us how true this is.
Good Trends in 21st Century Identity Design
These principles of Logo Design Theory are starting to catch on. See the improvement when logos conform to these Core Principles.
Deadly Sin of Logo Design #7 Fixed: Omitting Thin Lines or Tiny Shapes
Thin lines and tiny elements fill in, are not as legible at a distance or don't reproduce well in pixels. They must be avoided.
Deadly Sin of Logo Design #6 Fixed: Making More Refined Shapes
Refining shapes can help simplify an identity, which can improve its legibility.
Deadly Sin of Logo Design #5 Fixed: Having No Overlapping Elements
Overlapping elements always make an identity harder to read. It is counter-productive. Some designers are starting to get this.