Badges usually suffer from lack of legibility by stuffing the text inside a shape. Other identities project a mood at odds with what it should be.
Every color has a value. To ignore this is to forfeit logo legibility, which should be an identity's primary quality.
Without a certain amount of mass, neither logos nor signatures are easily read and are much less effective.
Companies and designers are beginning to see that a design that can work in solid black will be stronger.
Do today's designers follow each other like so many lemmings, finding comfort in company, but having no real direction based on independent and time-proven principles?
Much of the good in a design, even in an exquisite design, can be undermined by poor spacing. Much of the good in a design, even in an exquisite design, can be undermined by poor spacing. This can be assured by using what is called Visual Logic.
Signatures should strive for a timeless quality rather than a trendy one. Several issues impact the legibility of signatures, which should be of paramount concern.
The most exquisite design can be nullified by bad color choices. It's not rocket science. But there are set principles one needs to learn.
Maintaining contrast in an identity is essential for it to fulfill its primary function: to be easily seen and recognized.
Typography without the constraining flat baselines or top edges allows a beautiful variation for both a traditional or a modern feeling.