If you take away all of the Seven Deadly Sins of Logo Design, What’s Left?

People think that constraints limit creativity. The truth is that real creativity only flourishes with constraints.

Branding Concepts: Abstract

Of all the millions of logos that exist there are only four different kinds of concepts. The fourth kind of concept is abstract.

Of all the millions of logos that exist there are only four different kinds of concepts. The third kind of concept is corporate name.

Of all the millions of logos that exist there are only four different kinds of concepts. The second kind of concept is corporate ideals.

Of all the millions of logos that exist there are only four different kinds of concepts. The first kind of concept is corporate activity.