Advanced Color Issues for Identities
The most exquisite design can be nullified by bad color choices. It's not rocket science. But there are set principles one needs to learn.
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Advanced Color Issues for Identities
Logo and Signature Color Basics
Maintaining contrast in an identity is essential for it to fulfill its primary function: to be easily seen and recognized.
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Logo and Signature Color Basics
Deadly Sin of Logo Design #3: Obscure Contrast
It doesn't matter what you've designed if it can not be seen. Contrast is a physical reality rooted in value.
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Deadly Sin of Logo Design #3: Obscure Contrast