Logo Design Visual Technique #5: Linear Treatment
A design made of only lines can be successful as long as both the lines and the gaps between are not too fine or small.
Logo Design Visual Technique #4: Unique Coincidence
With every client there may be unique letter combinations together with their corporate activity, ideals or name that can allow a truly great identity.
Logo Design Visual Technique #3: Fragmentation
Breaking solid shapes into discrete, separate shapes is a valuable tool for logo design.
Logo Design Visual Technique #2: Planar and Silhouette
Planar shapes represent shadows with solid shapes. Silhouettes show an overall contour with solid shapes. Both techniques can make good logos.
Logo Design Visual Technique #1: Containment
Containment can be as shallow as putting a shape around a signature or it can be the saving grace of a good design.
If you take away all of the Seven Deadly Sins of Logo Design, What’s Left?
People think that constraints limit creativity. The truth is that real creativity only flourishes with constraints.
Deadly Sin of Logo Design #7: Tiny Elements, Thin Lines
In both the print and the digital world, tiny elements or fine lines cause real problems in logos.
Deadly Sin of Logo Design #6: Unrefined Shapes
The word "design" implies care in rendering. There is no place for sloppy work in identity design.
Deadly Sin of Logo Design #5: Overlapped Elements
Overlapped elements was common more than a hundred years ago but those companies figured out that it reduced legibility. It still does.
Deadly Sin of Logo Design #4: Wayward Parts (Parts Out of Harmony)
Any part that does fit with the other parts is wayward. It may also create the wrong mood for the company.