Logo Design Visual Technique #2: Planar and Silhouette

A. Michael Shumate

A. Michael Shumate

Logo Design Visual Technique #2: Planar or Silhouette

A planar image is one that renders shadows as a solid dark color, and lighter parts as a solid light color or white, with no shading (1-10). A silhouette is similar but uses only the contour of the whole subject and disregards any light falling on it (11-20).

Both of these are common techniques for making logos with strong imagery in solid colors. Most of the samples are photographically realistic drawings; however, some (8, 10, 14, 20) use a non-realistic style.

Even though some of these designs use more than one color (3, 6, 7, 8 17, 18), the secondary colors could be printed in white or black.

A separate consideration from the overall drawing style (realistic or non-realistic) is the edge quality. This can add distinct flavor without changing the drawing style. Notice how the edges of each shape can be rectilinear — (all of 2), or (just the face 6). On the other hand, all edges can be made curvilinear with either an s-curve or graceful arc (4, 11) and just the cloak (6).

Planar and silhouette renderings can also use other systems of shapes. For instance, (14) is an interesting combination of almost geometric curves with straight lines. The gold halo used on (18) can easily be omitted in one-color situations.

Top half: Logos using planar shapes to represent three-dimensional images by using solid colors. Bottom half: Logos using silhouettes either as positive images or reversed out of a solid containment shape or another element.
1. The same image can be realistically drawn but have a “flavor” added to it by the kind of edge line used to render it. Here we can see the flavors of edge line quality and its contribution to the end image. First we see a realistic rendering with natural edge line quality. 2. Second is a rectilinear rendering; notice that each shape is reproduced more or less accurately but only with straight edges lines. 3. Next we see the same shapes with a curvilinear flavor; each edge line is either an s-curve or a graceful arc. These edge line quality flavors can be used on planar images as in this sample, or on silhouettes. 4. Separate from the edge line quality can be the overall drawing style. The overall style of the first three samples was realistic, the image above has been distorted.

Adapted from Logo Design Theory: How Branding Design Really Works

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on email
Share on tumblr
Share on stumbleupon

Leave a Reply