Logo Design Visual Technique #9: A System of Shapes
Almost any concept for a logo has probably already been used. It is the visual treatment that distinguishes various logos, a system of shapes.
Logo Design Visual Technique #8: Essence
This technique should be applied to every logo design. It is the whole thrust of modern branding design and the common hallmark of the most long-lived logos on the planet.
Logo Design Visual Technique #7: Negative Shapes
Negative shapes allow a visual double entendre. If you were working with only the positive shapes, it could come off too contrived, forced or just unclear.
Logo Design Visual Technique #6: Ligatures, Swashes and Flourishes
As with any technique, Ligatures, Swashes and Flourishes can beautify, but must never interfere with the legibility of the identity.
Logo Design Visual Technique #5: Linear Treatment
A design made of only lines can be successful as long as both the lines and the gaps between are not too fine or small.
Logo Design Visual Technique #4: Unique Coincidence
With every client there may be unique letter combinations together with their corporate activity, ideals or name that can allow a truly great identity.
Logo Design Visual Technique #3: Fragmentation
Breaking solid shapes into discrete, separate shapes is a valuable tool for logo design.
Logo Design Visual Technique #2: Planar and Silhouette
Planar shapes represent shadows with solid shapes. Silhouettes show an overall contour with solid shapes. Both techniques can make good logos.
Logo Design Visual Technique #1: Containment
Containment can be as shallow as putting a shape around a signature or it can be the saving grace of a good design.
If you take away all of the Seven Deadly Sins of Logo Design, What’s Left?
People think that constraints limit creativity. The truth is that real creativity only flourishes with constraints.