Logo Design Visual Technique #4: Unique Coincidence
With every client there may be unique letter combinations together with their corporate activity, ideals or name that can allow a truly great identity.
Logo Design Visual Technique #3: Fragmentation
Breaking solid shapes into discrete, separate shapes is a valuable tool for logo design.
Logo Design Visual Technique #2: Planar and Silhouette
Planar shapes represent shadows with solid shapes. Silhouettes show an overall contour with solid shapes. Both techniques can make good logos.
Logo Design Visual Technique #1: Containment
Containment can be as shallow as putting a shape around a signature or it can be the saving grace of a good design.