Logo Design Visual Technique #9: A System of Shapes
Almost any concept for a logo has probably already been used. It is the visual treatment that distinguishes various logos, a system of shapes.
Logo Design Visual Technique #8: Essence
This technique should be applied to every logo design. It is the whole thrust of modern branding design and the common hallmark of the most long-lived logos on the planet.
Logo Design Visual Technique #7: Negative Shapes
Negative shapes allow a visual double entendre. If you were working with only the positive shapes, it could come off too contrived, forced or just unclear.
Logo Design Visual Technique #6: Ligatures, Swashes and Flourishes
As with any technique, Ligatures, Swashes and Flourishes can beautify, but must never interfere with the legibility of the identity.
Logo Design Visual Technique #5: Linear Treatment
A design made of only lines can be successful as long as both the lines and the gaps between are not too fine or small.
Logo Design Visual Technique #2: Planar and Silhouette
Planar shapes represent shadows with solid shapes. Silhouettes show an overall contour with solid shapes. Both techniques can make good logos.
Deadly Sin of Logo Design #7: Tiny Elements, Thin Lines
In both the print and the digital world, tiny elements or fine lines cause real problems in logos.
Branding Design: Self-Brainstorming
A technique for generating more and better branding concepts using your whole brain and the knowledge of the four kinds of concepts with the three kinds of components.