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logo design visual techniques

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Visual Technique #10: Sculpted Type

  • Post author:admin
  • Post published:February 18, 2020
  • Post category:Uncategorized
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Typography without the constraining flat baselines or top edges allows a beautiful variation for both a traditional or a modern feeling.

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Logo Design Visual Technique #8: Essence

  • Post author:admin
  • Post published:February 17, 2020
  • Post category:Uncategorized
  • Post comments:0 Comments

This technique should be applied to every logo design. It is the whole thrust of modern branding design and the common hallmark of the most long-lived logos on the planet.

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Logo Design Visual Technique #7: Negative Shapes

  • Post author:admin
  • Post published:February 17, 2020
  • Post category:Uncategorized
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Negative shapes allow a visual double entendre. If you were working with only the positive shapes, it could come off too contrived, forced or just unclear.

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Logo Design Visual Technique #4: Unique Coincidence

  • Post author:admin
  • Post published:January 30, 2020
  • Post category:Logo Design Visual Techniques
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With every client there may be unique letter combinations together with their corporate activity, ideals or name that can allow a truly great identity.

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