Visual Technique #10: Sculpted Type
Typography without the constraining flat baselines or top edges allows a beautiful variation for both a traditional or a modern feeling.
Logo Design Visual Technique #8: Essence
This technique should be applied to every logo design. It is the whole thrust of modern branding design and the common hallmark of the most long-lived logos on the planet.
Logo Design Visual Technique #7: Negative Shapes
Negative shapes allow a visual double entendre. If you were working with only the positive shapes, it could come off too contrived, forced or just unclear.
Logo Design Visual Technique #4: Unique Coincidence
With every client there may be unique letter combinations together with their corporate activity, ideals or name that can allow a truly great identity.